Why we do it

Our Purpose

Housing Optimization happens when communities seek to build enough of the housing that buyers seek to buy and renters seek to rent, at the price points they can afford, as their housing strategy. This work is most effective when a community seeks to treat existing residents with as much care and concern as it seeks to attract new residents.

Market Empowerment happens when communities know what they want, are willing to do what it takes to make it happen and refuse to settle for less. Without Market Empowerment the private sector – lenders, developers, builders and buyers – are powerless to accomplish a community’s housing goals.

what we do

When Housing Optimization happens alone, side effects can include unintended consequences, such as a completed document that is placed on a shelf and never put into action. Market Empowerment ensures that the gaps that exist in most every housing market, such as appraisal gaps and affordability gaps, are minimized and eradicated.

The H.O.M.E. Method is designed with the high performance community leader in mind. This type of leader tends to take matters into their own hands and fearlessly endeavors to create their own success, rather than relying solely on one-size-fits-all tools of states and Federal governments. This type of leader knows that Housing is economic development and that it is most definitely a key aspect of the local infrastructure. To put it another way, this type of leader has “Swagger”.

Empower Your Community. Simplify Home Ownership.

Home Buying Program in a Box

Are you a local government (or public housing authority) looking to launch a homebuyer initiative, but overwhelmed by the complexities? Look no further! Club 720 presents the Homebuyer Program in a Box.

Your Hands-Free Solution to Affordable Housing

​With our Homebuyer Program in a Box, you can offer an all-inclusive, ready-to-launch program to your community. Streamline the home-buying journey, from securing a mortgage to moving in. We handle the heavy lifting, so you can focus on what truly matters – your community.

Board of Directors

Jon Ford
Jon FordBoard Member

Indiana Office of Energy Development

Steven Henry
Steven HenryBoard Member

RJL Solutions

Tyler Fischer
Tyler FischerBoard Member

Casey State Bank

Ryan Keller
Ryan KellerExecutive Director

Thrive West Central

28 Home In-Fill Housing Project

Terre Haute, Indiana, has seen a significant boost in its housing landscape with the completion of an in-fill housing project that has introduced 28 new homes to the community. This initiative is part of a broader effort to revitalize underutilized spaces within the city, transforming vacant lots into vibrant residential areas. By focusing on in-fill development, the project not only provides much-needed housing but also enhances neighborhood aesthetics and infrastructure, fostering a sense of community and stability for residents.

The project has been driven by local and regional collaboration, with support from organizations like Thrive West Central and Southard Homes, LLC. These new homes are designed to be modern, energy-efficient, and accessible, catering to a diverse range of homeowners. The initiative aligns with Terre Haute’s broader vision of sustainable urban development, ensuring that growth is both responsible and beneficial to existing communities. With all homes successfully sold and occupied, the project stands as a testament to the power of strategic investment in housing, setting a precedent for future developments in the region.

Contact us our team of experts to learn how to get involved